The Indian drinks industry is confusing, inconsistent and on such a massive scale few can truly comprehend. It’s also mainly geared towards beer and dark spirits like Whisky. For generations, Gin has been seen as an old-person’s drink in India and more specifically, locally made gin is almost always perceived (often quite rightly) as a mass-produced, industrial product.
Nao Spirits wanted to change that even in the short few years since their journey began, they have managed to cast away years of preconceptions. Internationally, they have been part of a core group of producers who have put Indian Gin on the map and domestically, they have set an example that is inspiring dozens of other dreamers, spirits enthusiasts and entrepreneurs to join the craft distilling movement.
They have two gins in their range, one is a modern classic that aims to pay homage to the history of Gin and pays great respect to the category, called Greater Than, the other is a gin with a more pronounced local accent and deliberately more focussed around the idea of regionality, called Hapusa Gin.